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经验技巧:创业选择行业? The choice of industry experience in entrepreneurship sk

已有 1763 次阅读2009-3-9 16:30

经验技巧:创业选择行业? The choice of industry experience in entrepreneurship skills

创业选择行业的经验技巧

一个要创业的人,常常问:我该从事哪一行业?常常有一个矛盾。那些在大机构做中上职位的人,收入固定,且通常有教育基础,较懂得钱滚钱的投资手法,通常这类人较有闲资,其能力足以创业。但这类人所有的钱还不足以开大公司,而对一些小本经营,通常又缺乏实干经验。

  另一类人,略有小本经营经验,例如快餐店、时装店之类。但是此类人通常缺乏资金,又不一定能够处理很多财务上的问题。

  所以说,这两类人通常可以合作。例如后一种人,想做本行的老板,便可通过亲友的关系,拉拢有闲资的人入股。

  一般来说,有闲资而缺乏对创业专门行业认识的人,比有一技之长,有创业意念,却苦无资金创业的人多,因为后者可选择由小做起,而前者可能苦无门路,永远无法开展个人事业。

  而一个人有一技之长,例如懂得开锁,并不代表该开卖锁店,他可能开创一间时装店也不为奇,只要他真能赚钱,能发展便可。

  因为一开展事业,公司便有开支,不管能否赚钱也必需负担。开始的创业基金未必可以应付得那么长久,很多小本创业便是在一种未摸通一行专业的情况下,宣布结业。

  所以,真正想创业,又希望比较有把握的话,一定要对某一行业愈熟愈好,不要光凭想象、冲劲、理念做事。若真立志投身一项事业,不妨辞去本身工作,在该行业做一年半载,摸清摸熟行径再开业也不迟。虽然这比较花时间,但总比开业后花钱好。

  理想上当然是因为有一门专业是熟悉的,因而萌发自立门户之念。但要注意的是,不是每一行业都可小本创业,也不是每一种行业都正是创业的时机。若心目中有一门事业认为可供发展,应该大胆付诸实行。而付诸实行的步骤不是立即开业,而是先做资料搜集和各项准备工作。

  创业者的准备工作若做得充足,信心、冲劲自然较高;反之则容易泄气。

  对于民间创业者来讲,选择投资小,见效快,技术难度系数低的项目更合适。

  重工不如轻工

  重工业是国民经济发展的基石,轻工业却是发展的龙头。重工业投资周期长,耗资多,回收慢,一般不是民投资本角逐的领域。无论是生产加工,还是流通贸易,经营轻工产品尤其是消费品,风险小,投资强度、难度小,容易在知期内见效,因此特别适合民间资本。

  用品不如食品

  民以食为天。食品市场是一个十分庞大而持久不衰的热点,而且政府除了技术监督、卫生管理外,对食品业的规模、品种、布局、结构,一般不予干涉。食品业投资可大可小,切入容易,选择余地大。

  男人不如女人

  西方商界有句名言:做女人的生意掏女人的腰包。市场调查表明,社会购买力70%以上是掌握在女人手里,女人不但掌握着大部分中国家庭的“财政大 权”,而且相当部分商品是由女人直接消费的。市场目标对象定向女人,你会发现有更多的机会。大人不如小孩中国的儿童消费市场很有特色,儿童用品包含了儿童 成长不同时期消费。儿童消费市场大,随机购买性强,加上容易受广告、情绪、环境的影响,向这种市场投资是一种富有生命力的选择。在中国,满足了孩子的需 求,在很大程度上就是满足了他们父母的需求。

  多元不如专业

  品种丰富,大众买卖,这是一般投资者的思维定势。专业化生产及流通容易形成技术优势和批量经营优势,如近年闻名遐迩温州小商品市尝义乌服装市场等,无不红红火火。

  做生不如做熟

  俗话说“隔行如隔山”,投资自己一无所知的行业,需要特别慎重。例如,你打算投资生产冷冻食品,就应该对冷冻食品的市场行情、原料的进货渠道、 品质及产品的销售渠道等了解透彻,而且要深入学习,弄不好要付出昂贵的学费。选择自己熟悉的行业,就能拥有更多的信息,知道为什么商品有市尝有前途,知道 不同产品的优劣及消费者的要求,知道市场发展的方向,就能够做出正确的判断决策.

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The choice of industry experience in entrepreneurship skills

A venture to the people, are often asked: What I engaged in the industry » Often there is a contradiction. Those in large organizations do in the post, fixed income, and often have educational foundation, more money rolling know how to approach the investment of money, usually such people are more idle capital, its ability to entrepreneurship. But such people can not open all the Qianhai large companies, and some small businesses, often the lack of practical work experience.

Another, slightly small business experience, such as fast food shops, boutiques and so on. But such people are usually lack of funds, and not necessarily able to handle a lot of financial problems.

Therefore, these two types of people usually can cooperate. For example, after a person, wanted the Bank's boss, will be adopted by relatives or friends, cozy up to those who have idle funds to become shareholders.

Generally speaking, there are idle for lack of venture capital and specialized industry knowledge, skills than there are entrepreneurial ideas, but have no venture capital people, because the latter can choose from small start, while the former may suffer no channel Road , Will never be able to conduct personal business.

And a person has skills, for example, know how to unlock, the sale does not mean that the lock shop, he may open up a boutique not surprising, as long as he can really make money, will be able to develop.

Because for a cause, the company will be spending, regardless of whether money is also necessary burden. The beginning of venture capital funds may not be able to meet so long, many small business is not in a touch-line professional circumstances, declared that the parade.

So, really want to venture, and hope that more grasp, it must be cooked to a certain industry more the better, not alone imagination, energy, the idea of doing things. If determined to join a cause, may wish to resign from their work in the industry do Yinianbanzai, find out the re-opening also acts Moshu no later than. Although this comparison to spend time, but is better than good money after opening.

Ideally of course, because a professional is familiar with, so germination Zilimenhu of the study. But bearing in mind that not every industry can be a small venture, nor is every kind of business sectors is the timing. If the mind is a cause that can be developed, it should be boldly put in place. And the implementation of the steps is not immediately opened, but先做data collection and all the preparatory work.

Entrepreneurs in the preparatory work done if sufficient, confidence, momentum and higher otherwise easily discouraged.

For private entrepreneurs speaking, choice of investment small, quick, low coefficient of technical difficulty of the project more appropriate.

Heavy as light industry

Heavy industry is the cornerstone of national economic development, the development of light industry is leading. Heavy industry investment cycle long, expensive, slow recovery, not the general public investment in this角逐areas. Both the production and processing, or the flow of trade, light industrial products business of consumer goods in particular, the small risk, investment intensity and difficulty of small, easily results in that period, making it suitable for private capital.

Better food supplies

民以食为天. Food market is a very large and lasting popularity of the hot spots, but apart from technical supervision, public health management, the food industry on the scale, variety, layout, structure, the general not to interfere. Ketaikexiao investment in the food industry, easy to intercept, the choice.

Men than women

Western business community had a famous saying: do women get the business woman's purse. Market survey showed that more than 70 percent of the purchasing power of the community is held in the hands of women, women not only have the majority of Chinese families, "financial power", but rather some of the goods is by direct consumption of women. Market orientation targets women, you will find more opportunities. Adults than children of China's consumer market is very characteristics of children, children's products include children's consumption growth in different periods. Children's consumer market, strong buying random, and susceptible to advertising, emotional, environmental impact, to such investment is a market full of vitality choice. In China, to meet the needs of the children, to a large extent is to satisfy the needs of their parents.

Pluralistic than professional

Variety, the public trading, investors are generally fixed pattern of thinking. Specialized production and circulation easily create technological advantages and bulk business advantages, such as Wenzhou in recent years, the world famous commodity apparel market in Yiwu City, taste, and so on, all booming fire.

Do not do cooked Health

As the saying goes, "隔行如隔山" knew nothing about their investment in the industry, require special caution. For example, you intend to investment in the production of frozen foods, frozen foods should be on the market situation, the purchase channels of raw materials, quality products and sales channels, such as a thorough understanding, but also to in-depth study, Nong Buhao have to pay expensive tuition fees. Choose their own familiar with the industry, we can have more information, commodities have to know why the city has tasted the future and know the pros and cons of different products and the demands of consumers, know the direction of market development, will be able to make the right judgement and decision-making.

Tags: decision-making, judgement, 创业, 女人, 男人, 经验

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发表评论 评论 (1 个评论)

回复 蝴蝶飞飞 2009-3-21 14:37
感触很深~~~发觉原来在这可以学到这么东西~~

facelist doodle 涂鸦板

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